It allows them to have their mail reach them personally instead of as a bulk mail recipient. Studies have shown that bulk mail is far more apt to be discarded than if the mail is properly addressed to the recipient.

HOW IT WORKS FOR YOU
With Variable Data Printing it is now possible to quickly and easily create custom and personalized flyers, letters and brochures to target a very specific audience. In the sample given the data that is changing is the Recipient's Name, Email Address, Price, Date, Body Text, and Photos.

If, for example you wanted to send that flyer to 1000 of your customers, each of the 1000 flyers would receive different information in each of the areas mentioned. The sample shown is a very simple demonstration of editable data. The abilities of the system go far beyond the sample. We simply use the information from your customer data base and compile it to create a brand new customized message for every recipient. Ask for further details on this service and how it can be most beneficial to you and your customers.