A personalized url is a website that is customized to your client. Their name and some basic information appears to them once they type the address into their web browser. The idea behind this type of marketing, is to build you client database. You ask your customers to fill in the appropriate information to either enter a draw, or print out a coupon or discount of some sort.

Having a piece of personalized mail sent to your door shows that you have spent the time and care it takes to build a relationship with this client and you want more of their business. People are surprised when they see their name on a piece of mail that isn't a bill. They think, "How did they do that?